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Advantages and Disadvantages of Franchise Businesses

Starting and running a business is an ambitious undertaking. For those newly entering the world of entrepreneurship, franchising offers a unique approach that combines business ownership opportunities with the support of an established brand and established operating system. While it’s true that franchisees benefit from the resources and support from franchisors, there are still many advantages and disadvantages to consider before purchasing a franchise.

The International Franchise Professionals Group (IFPG) is an organization dedicated to helping those interested in owning and operating a franchise business. Our network of professional franchise consultants have extensive experience in the business model and will help aspiring entrepreneurs find the right franchise opportunity for their skills and goals.

What is a Franchise Business?

A franchise business is an agreement between a franchisor, which is usually the business’s parent company or owner, and the franchisee, which is the buyer of the business. In the agreement, a franchisor agrees to market the business’s services, provide training and the operating system and allow the franchisee to use the business’s trademarks and logos in exchange for a fee from the franchisee.

What are the Benefits and Disadvantages of a Franchise Business?

Franchise Businesses have many advantages for prospective business owners. These include:

  • Franchisees can instantly benefit from the established reputation of the franchisor. This can help the business tap into existing customers and make a more successful start.
  • In many cases, franchisees have the benefit of choice when it comes to location. With a franchise, you can choose a better-known area to locate your business.
  • You benefit the support and resources available from the franchisor. This includes training and established operating systems.
  • Franchise businesses also typically have lower start-up costs compared to other types of businesses.

Despite the advantages of franchising, there are some potential drawbacks as well, such as:

  • Franchisees may be required to pay a large up-front fee and ongoing royalties.
  • The franchisor may exert a great degree of control over franchisees and their business operations.
  • The operating system of the franchisor may be difficult to work with and the franchisee does not have the freedom to choose their own system.

Which is Not a Disadvantage of a Franchise Business?

One of the advantages of having a franchise business is that there is no disadvantage related to the franchisor exerting too much control. While franchisors exercise a certain degree of control over their franchisees, franchisees are ultimately in control of their own business. Franchisees are free to make their own decisions regarding operations, customer service, and marketing efforts. The franchisor simply provides support and resources to help franchisees along in their venture.



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