Get more information on dermani MEDSPA®
Franchise Evaluator: dermani MEDSPA®
dermani MEDSPA® is a professional medical spa franchise concept that provides clients a range of sought-after services, including laser hair removal, skin rejuvenation, microneedling, and other aesthetic services. dermani MEDSPA®’s membership model provides affordable beauty to a wide variety of clientele in a way that encourages collaborative relationships with the medical community, and that is designed to meet a franchisees’ professional and business goals. The ideal candidate will have business and management experience. A medical degree is not required as most franchises are set up with a management agreement with a local physician. dermani MEDSPA® has many avenues to help foster this relationship in the community.
dermani MEDSPA®
Franchise at a Glance
dermani MEDSPA®
9100 Conroy Windermere Rd.
Suite 200
Windermere, FL 34786
- Multi-units
- Limited staffing needs
- Limited time commitment
- Strong cash on cash return on investment
- Compelling return on time commitment
- Modest investment level
MARKET Factors
What population does the brand serve? Is the market broad, niche, or somewhere in-between?
1 of 1Market Size
dermani MEDSPA® is uniquely positioned in the rapidly growing medspa industry, offering a wide range of highly sought-after personal skin care and rejuvenation services focused on the top three revenue generators in the industry: Cosmetic injectables, Aesthetician services, and Laser Hair Removal. The medical spa services industry accounted for USD 53.2 Billion in 2021 and is projected to achieve a market size of USD 153.5 Billion by 2030, rising at a CAGR of 12.9% from 2022 to 2030.9
Scale
Is the overall industry growing, that is creating new customers who have never used these services before, or mature where most population segments are already using these types of products and services?
1 of 1Industry Trend
Innovative treatments are a key trend gaining popularity in the medical spa market. As more and more people seek out medically supervised, state-of-the-art spa services and treatments as an alternative to or in combination with other personal services to refresh, rejuvenate, and restore, the upward trend in the industry is almost assured. The industry growth is led by the development and refinement of new techniques and cutting-edge products that many claim achieve remarkable results.10
Scale
What drives the purchase of the product or service? Is it a “need-to-buy” or a “want-to-buy”? How are customers drawn to your business?
1 of 1Product and Service Drivers
dermani MEDSPA® offers a variety of services provided with best-in-class, FDA-cleared equipment, and top-quality products focused on the top three revenue generators in the industry: cosmetic injectables, aesthetician services, and laser hair removal. Utilizing state-of-the-art product technology, dermani MEDSPA® carries a complete line of skincare products and services from leading reputable reputable brands, and offers a variety of services such as laser hair removal, IPL photofacials, chemical peels, dermaplaning, medical grade facials, and microdermabrasion.10
Scale
Are competitors a major factor in operating your business? If so, is competition sparse or saturated? Will it matter to your business?
1 of 1Competitive Climate
The demand for new, easier-to-access and more affordable medical spa services has demand outstripping supply in a lot of areas. dermani MEDSPA is uniquely positioned at the intersection of affordability and quality treatments, which separates them from much of the competition in the medspa space. Competition can come from largely unorganized businesses, including independent spa locations, medical professionals, and a variety of personal service businesses that want to add skin treatments to their menus.9
Scale
Are the business’s products or services regulated, or do they require licensing? Will you or your employees require special licensing? If so, is the regulatory climate strict or lax? Will this affect recruiting employees?
1 of 1Regulatory Climate
Because dermani MEDSPA® is a professional medical spa concept, some of the services provided at dermani MEDSPA® will be required to be administered by a licensed professional, and each location operates under the direction of a medical doctor. Other services would be administered and performed by licensed professionals such as aestheticians, nurses, physician’s assistants, nurse practitioners, and others. Aside from the licensing requirements of medical professionals, dermani MEDSPA® may also be required to meet local and state regulations in order to operate this type of business.7
Scale
MODEL Factors
This is one of the most important factors of all. To understand it you have to look beyond what the business physically does, the services performed or products sold and ask how does the franchise make money? Where does the revenue come from? How is it generated? Are financial performance representations made? Coupled with External Factors 1, 2 and 5 – Market Size, Industry Trend and Competitive Climate and the next Internal Factor 2, Franchisee Role – the true nature of the franchise starts to take shape.
1 of 1Revenue Model
Along with a wide array of one-time services, dermani MEDSPA® offers 3 memberships for their customers to achieve their skin goals which deliver potential opportunities for recurring revenue and repeat customers. Membership 1: Skin Rejuvenation, Membership 2: aesthetic skin treatment, Membership 3: Laser Hair Removal. In-demand products and services combined with a membership model that makes high-end services attainable for many positions dermani MEDSPA uniquely to capture a large segment of the growing market.9
Scale
How developed are the systems on which you will rely to operate your business?
1 of 1Operational Systems
With diverse backgrounds and decades of experience in healthcare, esthetics, scientific research, wellness coaching, and more, the founders of dermani MEDSPA® have developed a best-in-class medspa operation that puts the customer’s health, safety, and desired results at the center of the business. Bringing together the best-licensed technicians to provide state-of-the-art services is the key to dermani MEDSPA’s operational efficiency.10
Scale
In this highly diffuse world, creating, managing and projecting a Brand is essential for the health and vitality of a franchise system. How well does the Franchisor manage this? How well positioned is the brand among competitors? Is it differentiated enough? How well would potential customers recognize the brand? How is it projected into new markets? What is your role and obligations in this process? How is the Brand’s digital footprint managed?
1 of 1Brand Management
dermani MEDSPA® manages its brand with quality services and a simple, proven business model. In addition to quality service, dermani MEDSPA® allows franchisees to take full advantage of brand development, marketing materials, and marketing support to build awareness in any market. With 5 corporate units open and 15 franchised locations open with 15 in development, it is likely any new prospective franchisee will be building the brand in any market they are going to be opening and operating in. With the marketing materials and support from dermani MEDSPA® and proven marketing and business-building strategies, franchisees will have the marketing playbook to hit the ground running.9
Scale
What role is the franchisee expected to play in starting, ramping and the ongoing operation of the business?
1 of 1dermani MEDSPA® Franchisee Role
The franchisee’s role in running a dermani MEDSPA® depends largely on the level of involvement in the day-to-day operations of the business. As a semi-absentee owner, the ability to hire a great general manager to run the day-to-day operations becomes critical. The ideal candidate has to possess great communication, networking, hiring, training, and relationship-building skills with a customer service focus. The ability to scale the business as an owner-operator or semi-absentee owner is critical and does not change in either scenario. In either case, franchisees play a crucial role in the management and oversight of the business and oftentimes hire a General Manager or Business Development Manager, who can expect to spend their time on a variety of tasks, including business development, networking, local marketing, and team management.9
Scale
What type of location, if any, is needed to deliver the product or service? If real estate is needed, are the requirements flexible or stringent? Is real estate essential to the product or brand experience or required for services to be performed onsite?
1 of 1Real Estate Needs
The real estate requirements for a dermani MEDSPA® typically range between 1,500 – 2,000 Sq. Ft. located in upscale strip centers or standalone locations surrounded by other retail businesses with plenty of visibility and parking availability. Interiors are made to feel welcoming, relaxed, and comfortable for customers and need to be aligned with the brand requirements to reflect the upscale medical spa atmosphere. The requirements to build and operate a clean, safe environment for staff and customers in paramount, so the real estate needs of a medspa naturally will be different than the needs of other franchised businesses.8
Scale
ORGANIZATION Factors
How experienced is the franchisor at being a franchisor?
1 of 1Franchising Experience
dermani MEDSPA’s mission is “to provide their franchisees with a sustainable recurring revenue business in an industry they can be passionate about.” By bringing affordable beauty to neighborhoods and encouraging collaborative relationships within the medical community, franchisees can leverage a growth-focused business model designed to provide best-in-class products and services. Newer to franchising, but not to the medspa industry, dermani MEDSPA® leadership team has all the skills to leverage success at corporate locations to create an inclusive, attractive franchising opportunity for interested franchisees.9
Scale
What is the tenure, background, and commitment of the franchise’s leadership?
1 of 1Franchise Leadership
Harvey Hillyer, Founder is a Doctor of Physical Therapy, founder of BenchMark Physical Therapy (currently one of the largest physical therapy companies in the nation with hundreds of locations), and Guardian HomeCare. His expertise with dermani MEDSPA® is focused on research and development of both locations and services. Harvey helps guide strategy through the dermani MEDSPA® leadership team leveraging past experience in scaling companies across the United States. Stephanie Adams, Senior Operations Manager, brings over 15 years of administrative support and project management experience from multiple background areas. Joining the dermani MEDSPA® team in 2018, she is an integral part of daily operations with corporate office, franchisee onboarding, and ongoing owner support. She leads a team of franchise business coaches who help with onboarding and ongoing support. With the guidance and franchise leadership from Kurt Landwehr, Brand Leader, and Jen Olson, VP of Franchise Development from the team at BrandOne, dermani MEDSPA® has deep industry and franchising experience.9
Scale
How often and how well does the franchisor engage franchisees? What assistance is provided in starting and operating your business.
1 of 1Franchisee Engagement
dermani MEDSPA® provides comprehensive onboarding and ongoing training for franchise owners, covering all essential business functions, including effective sales strategies, hiring, training, and support. dermani MEDSPA® emphasizes the importance of proactive efforts by franchise owners and their teams to provide excellent service delivery and customer service. The support extends to providing sales training along with top-tier training for approaching various sales channels. Additionally, corporate training programs equip franchisees with the skills to hire and manage their teams efficiently and effectively utilize their technology systems in daily operations. Franchise owners have the ongoing benefit of sending their teams for training whenever needed.9
Scale
In what kind of financial shape is the franchisor?
1 of 1Financial Health*
As with any investment opportunity, you should always consult with your financial and legal representative before making any decisions. dermani MEDSPA® makes an earnings claim (Item 19) as outlined in their current Franchise Disclosure Document (FDD). You should review this carefully. With high-margin, highly sought-after personal care products and services that are in demand from a customer perspective, dermani MEDSPA® seems to have a competitive advantage that sets it apart from other competitors in the medspa industry. *Always consult your financial and legal counsel before making any investment decisions. The information presented here does not constitute endorsement or validation for information purposes only.9
Scale
Key Points
Investment Range
$386,486-$795,247
Initial Franchise Fee
Single = $55,000
Average Gross Revenue: Corporate Locations
$1,783,933
*See Item 19 for more information regarding the financial performance of corporate and franchise locations.
Average Number of Employees
Corporate Units
Franchised Units
15
In Development
15
Royalty Fee
Home Based
SBA Registry
Visa Candidates
Total Franchise Evaluator Score
Missing fundamental, internal or external factors
More investigation is needed
Worth exploring further with caution
Add to consideration set
Sound opportunity and likely a great fit