Multi-Unit Franchise Experts

Franchise Evaluator™: Medi-Weightloss

Medi Weight Loss Logo

Medi-Weightloss® is a leading clinically supervised weight loss franchise, with more than 130 sold locations in 27 states. Patients can achieve their weight loss goals with the brand’s clinically proven and safe protocols that deliver results and are backed by published literature. 

Patients with Medi-Weightloss receive an individualized care plan based on their goals, health status, and medical history. Weekly consultations support program compliance with counseling time in a supportive environment. The results are so clear that the program is known as The One That Works!®. 

Medi-Weightloss
Franchise at a Glance

Corporate Address

Medi-Weightloss
509 South Hyde Park Avenue
Tampa, FL 33606

Year Founded: 2005

First Unit Franchised: 2008

Business Description:

Medi-Weightloss® is the leading medically supervised weight loss company in the U.S. Its comprehensive program blends one-on-one support and education with technology and clinically proven protocols. Physicians and medical professionals provide individualized care based on the patient’s goals, health, and medical history. 

Franchisees are supported by an award-winning clinical research team, a team of compliance professionals, a full-service marketing and in-house advertising agency, and dedicated field consultants. 

MARKET Factors

1

What population does the brand serve? Is the market broad, niche, or somewhere in-between?

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Market Size

The weight loss market in the U.S. is vast and presents an opportunity to affect the health status of people in the community. The U.S. wellness market is valued at $450 billion, with weight loss representing $143 billion. Obesity accounts for an estimated $173 billion dollars in excess medical costs. 

9

We categorize the market size as a large market.

Scale

Small to Large Market Size
2

Is the overall industry growing, that is creating new customers who have never used these services before, or mature where most population segments are already using these types of products and services?

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Industry Trend

Losing weight and dieting can be sensitive topics for some, and weight loss is harder for some than it is for others. This leads to “lose weight quick” trends like using the diabetes medication, Ozempic, being used for weight loss. At Medi-Weightloss, programs are backed by science, and medications are FDA-approved for the purpose of weight loss, like Zepbound™ and Wegovy®   

9

We categorize the Industry Trend as high growth trend.

Scale

Low to High Growth Trend
3

What drives the purchase of the product or service? Is it a “need-to-buy” or a “want-to-buy”? How are customers drawn to your business?

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Product and Service Drivers

The Medi-Weightloss® Program is a physician-supervised offering for obese and overweight individuals to take control of their weight. The program takes a comprehensive approach that is customized to each patient’s current health, medical history, food and exercise preferences, and goals.

10

We categorize the product and service drivers as mid to high drivers.

Scale

Low to High Drivers
4

Are competitors a major factor in operating your business? If so, is competition sparse or saturated? Will it matter to your business?

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Competitive Climate

Medi-Weightloss is No. 1 in medical weightloss. Health will always be the key to a long and productive life, and people are always willing to spend on programs that help them achieve their goals. Competition in the market may come from many sources including other franchised concepts, like Complete Nutrition, and independent weight loss programs.

7

We categorize the competitive climate as mid-high competitive pressure.

Scale

Low to High Competition
5

Are the business’s products or services regulated, or do they require licensing? Will you or your employees require special licensing? If so, is the regulatory climate strict or lax? Will this affect recruiting employees?

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Regulatory Climate

In some states, franchisees might need a physician to prescribe and dispense medication. Medi-Weightloss has experience in recruiting and hiring such physicians and has been able to open franchises by utilizing a management service agreement (MSA) with a physician-controlled entity. Furthermore, the brand has extensive relationships with outsourced healthcare attorneys to assist with business formation and other documentation related to the start-up of a franchise. 

7

We categorize the regulatory climate as high regulation.

Scale

Low to High Regulation

MODEL Factors

1

This is one of the most important factors of all. To understand it you have to look beyond what the business physically does, the services performed or products sold and ask how does the franchise make money? Where does the revenue come from? How is it generated? Are financial performance representations made? Coupled with External Factors 1, 2 and 5 – Market Size, Industry Trend and Competitive Climate and the next Internal Factor 2, Franchisee Role – the true nature of the franchise starts to take shape.

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Revenue Model

Franchisees benefit from multiple revenue streams. These include patient visits, in-office treatments (prescription weight loss medications, injections, and IV therapy), and weight loss support products (food and supplements). 

9

We categorize the Operational Model as Simple.

Scale

Simple to Complex Model
2

How developed are the systems on which you will rely to operate your business?

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Operational Systems

The team behind Medi-Weightloss has developed a best-in-class weight loss operation that focuses on putting the customer’s health, safety, and desired results first. An award-winning clinical research team and extensive support staff assist franchise owners to help clients achieve life-changing results. 

10

We categorize the Operational Systems as Comprehensive.

Scale

Basic to Comprehensive
3

In this highly diffuse world, creating, managing and projecting a Brand is essential for the health and vitality of a franchise system. How well does the Franchisor manage this? How well positioned is the brand among competitors? Is it differentiated enough? How well would potential customers recognize the brand? How is it projected into new markets? What is your role and obligations in this process? How is the Brand’s digital footprint managed?

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Brand Management

Medi-Weightloss is a turnkey franchise operation that offers an array of web-based systems, support, and marketing materials (radio and TV commercials, newspaper ads, direct mail, coupons, promotional posters, and signage) to franchise owners. Additionally, these entrepreneurs have access to an award-winning graphic design team and software packages used to manage their location, each of which is in full compliance with HIPAA laws and regulations.

9

We categorize the Brand Management as High Engagement.

Scale

Low to High Engagement
4

What role is the franchisee expected to play in starting, ramping and the ongoing operation of the business?

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Medi-Weightloss Franchisee Role

Semi-absentee franchise owners handle site selection and lease negotiations; hire, train, and manage an office manager; oversee the grand opening and ramp up and finance, accounting and KPIs.

Should the owner choose to take a more active role as an owner/operator, responsibilities include recruiting and training staff; managing the staff and daily operations; building and winning culture; and executing ongoing local marketing and PR initiatives.

9

We categorize the Franchisee Role as Business Manager.

Scale

Service Executor to Business Manager Role
5

What type of location, if any, is needed to deliver the product or service? If real estate is needed, are the requirements flexible or stringent? Is real estate essential to the product or brand experience or required for services to be performed onsite?

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Real Estate Needs

In terms of real estate needs, franchisees can expect a small brick-and-mortar footprint, with only 1,000-2,000 sq ft needed. To ensure streamlined operations, only 3-6 employees are required to be on staff. 

8

We categorize the regulatory climate as basic need.

Scale

Basic to Essential Needs

ORGANIZATION Factors

1

How experienced is the franchisor at being a franchisor?

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Franchising Experience

Medi-Weightloss has been around for two decades and currently has an NPS (Net Promoter Score) of 85. Due to its commitment to evidence-based practices, several of Medi-Weightloss’ clinical outcomes have been published in the Journal of Public Health. To stand out in the wellness industry, Medi-Weightloss offers new FDA-approved weight loss medications like Wegovy and Zepbound.

10

We categorize the Franchising Experience as Extensive.

Scale

Limited to Extensive
2

What is the tenure, background, and commitment of the franchise’s leadership?

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Franchise Leadership

CEO Ken Hall has more than 20 years of multi-site health services operations experience and holds an MBA from the Marshall School of Business at the University of Southern California and an undergraduate degree with dual concentrations in Marketing and Finance from the Wharton School of Business at the University of Pennsylvania. Throughout his career, Hall has served as VP of Sales and Operations at Miracle-Ear and VP of Operations at Luxottica, managing the LensCrafters brand.

Macklin Guzman, D.H.Sc., MPH: Chief Scientific Officer Dr. Guzman has served as Medi-Weightloss Chief Scientific Officer since March 2017 in Tampa, Florida.

Dr. Gretchen San Miguel has served as the Medical Director of MWLF since February 2019 in Tampa, Florida. From August 2009 through May 2018, Dr. San Miguel served as a full-time physician at Florida Hospital Waterman in Tavares, Florida, and as a System Operations Council Member and Chair of Network Operations for Florida Hospital Medical Group out of Maitland, Florida

10

We categorize the Franchising Leaders as Highly Experienced.

Scale

Limited to Highly Experienced
3

How often and how well does the franchisor engage franchisees? What assistance is provided in starting and operating your business.

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Franchisee Engagement

Medi-Weightloss seeks candidates who can manage and motivate a team and want to make an impact on the lives of others. Candidates that have a background in health care, B2B/B2C sales, corporate leadership, or previous multi-site experience have skill sets with demonstrated success.

Medi-Weightloss® offers a comprehensive five-day training program at the corporate office in Tampa, Fla., for both franchisees and their entire staff. Training encompasses a wide variety of areas, including:    

  • The Medi-Weightloss® Program  
  • Medi-Weightloss® Adolescent Program 
  • Clinic Management Software with integrated electronic health records
  • Sales training and customer service  
  • Medical guidelines and protocol 
  • Compliance and pharmacy management 
  • Signature supplements and products 
  • Marketing policies and programs 
  • Operations and finance 
  • Nutrition and exercise counseling 
  • IV therapy 

Regional Franchise Consultants are also there to provide ongoing support.

9

We categorize the Franchisee Engagement as Highly Engaged.

Scale

Low to Highly Engaged
4

In what kind of financial shape is the franchisor?

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Financial Health

In November 2022, Audax Private Equity announced the acquisition of Medi-Weightloss, Inc., a leading operator of science-based, physician-supervised weight-loss and wellness clinics, with approximately 100+ franchised and company-owned locations nationally. Buzz Franchise Brands is co-investing alongside Audax as a minority-stake partner.

Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value. With more than 360 employees and over 150 investment professionals, the firm is a leading capital partner for North American middle market companies.

10

We categorize the Financial Health as Sound.

Scale

Weak to Sound Financial Health

Key Points

Cash Investment

$100,000

Minimum Net Worth
$400,000
Total Investment
$208,000- $430,000
* per Item 7
Semi-Absentee Ownership

Yes

Franchise Units

130+

Company Owned Units

17

States Registered In

All States*

* Except HI

California regulations state that only a physician can own a Medi-Weightloss location.  Please note that this is the only State that has that requirement.

 

Canada Franchises

No

International Franchises
No
Item 19*
$1,592,417 in gross sales*
(Average of top performing segment)

Disclaimer *Top performing segment shown is the average of 9 reporting franchises with a marketing spend of at least $12,000 per month. The average gross revenue for all 54 reporting franchises in 2023 was $901,641. Your individual results may differ. See Item 19 of MediWeightloss Franchise Disclosure Document (FDD) for details regarding our financial performance representations.

Average Number of Employees
3-5
Master Franchise Opportunities
No
Visa Candidates

Yes

Franchise Fee

$45,000 

(single location)
Royalty Fee
10%
Ad

1%

B2B

No

Home Based

No

Veteran Discount
Yes – 10%

Total Evaluator Score

126

0 – 24

Missing fundamental, internal or external factors

25 – 49

More investigation is needed

50 – 74

Worth exploring further with caution

75 – 99

Add to consideration set

100 – 140

Sound opportunity and likely a great fit

Learn more about Medi-Weightloss

Meet with one of our experts for guidance and to answer any questions you have regarding Medi-Weightloss.