Multi-Unit Franchise Experts

Business Evaluator™: Naturals2Go

Naturals2Go is a turnkey vending program that offers healthy snacks and beverages utilizing the latest technology. The brand is on a mission to help entrepreneurs achieve their dream of owning and operating their own businesses. While not a traditional franchise opportunity, Naturals2Go offers full support teams for machine location, closing sites, installation, ongoing training, and mentoring.

Owner/operators benefit from semi-absentee opportunities, a simple, home-based model, and no employee requirements. They are also not required to pay royalties or franchise fees.

Naturals2Go
Business at a Glance

Corporate Address

Naturals2Go
133 Southern Blvd,
Savanah, GA, 31405

Year Founded: 1988
Business Description:
Naturals2Go is a unique concept that allows entrepreneurs to operate its turnkey system and bring healthy beverage and snack options to communities across the country. Owners get to keep 100% of their profits and can operate on a full-time or part-time basis. In addition to a military and veteran discount program, Naturals2Go owners also have unique tax benefits. The Naturals2Go MVP program is a comprehensive and “turnkey” program that offers healthy snacks and beverages utilizing the latest vending technology.

MARKET Factors

1

What population does the brand serve? Is the market broad, niche, or somewhere in-between?

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Market Size

Vending machines are in global demand, reaching $21.5 billion in 2023. Between 2024 and 2032, the market is expected to grow at a CAGR of 4.4%, reaching $32.19 billion by 2032, according to Expert Market Research. Naturals2Go also capitalizes on the demand for better, healthier options while on the go.

9

We categorize the market size as a large market.

Scale

Small to Large Market Size
2

Is the overall industry growing, that is creating new customers who have never used these services before, or mature where most population segments are already using these types of products and services?

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Industry Trend

A trend toward healthy eating drives the booming vending industry. Data from The Global Wellness Institute projects a 9.9% average annual growth of the wellness economy, which is projected to reach nearly $7 trillion in 2025. Snacking is on the rise, too, as reported by Neilson, emphasizing the trend toward smaller meals sporadically throughout the day.

8

We categorize the Industry Trend as high growth trend.

Scale

Low to High Growth Trend
3

What drives the purchase of the product or service? Is it a “need-to-buy” or a “want-to-buy”? How are customers drawn to your business?

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Product and Service Drivers

The heart of the Naturals2Go business is beverages and snacks that are healthier than those served by the typical vending machine. The vending machine company has 10,000 healthy snack and drink choices that include everything from cereal bars, granola bars, chips, pretzels, crackers, energy drinks, tea, coffee, and more.

7

We categorize the product and service drivers as mid to high drivers.

Scale

Low to High Drivers
4

Are competitors a major factor in operating your business? If so, is competition sparse or saturated? Will it matter to your business?

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Competitive Climate

Based on technology, the market is segmented into categories, including automatic machines, semi-automatic machines, and smart machines. Depending on the machine type, the market is classified into free-standing vending machines and wall-mounted vending machines. The mode of payment is bifurcated into cash and cashless. Competitors in the vending machine space include Healthy You Vending, Coffee Vending, Pharmabox, Fresh Healthy Vending, and Healthier4U Vending.

7

We categorize the competitive climate as mid-high competitive pressure.

Scale

Low to High Competition
5

Are the business’s products or services regulated, or do they require licensing? Will you or your employees require special licensing? If so, is the regulatory climate strict or lax? Will this affect recruiting employees?

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Regulatory Climate

Operators of vending machines must start by getting a vending machine permit. Each state requires a vending machine license before operators can install a machine. In addition to a vending machine permit, entrepreneurs may also need to get their machines inspected by the local health department to ensure that they meet certain safety requirements and that the food in the machine hasn’t expired.

8

We categorize the regulatory climate as high regulation.

Scale

Low to High Regulation

MODEL Factors

1

This is one of the most important factors of all. To understand it you have to look beyond what the business physically does, the services performed or products sold and ask how does the franchise make money? Where does the revenue come from? How is it generated? Are financial performance representations made? Coupled with External Factors 1, 2 and 5 – Market Size, Industry Trend and Competitive Climate and the next Internal Factor 2, Franchisee Role – the true nature of the franchise starts to take shape.

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Revenue Model

Operators bring healthy vending machines to a variety of locations, including office buildings, gyms, schools, apartment complexes, dealerships, and more. Entrepreneurs benefit from recurring revenue from clients who refill their vending machines. In addition to healthy snacks and drinks, the vending machines can include salads, sandwiches, and yogurts.

9

We categorize the Operational Model as Simple.

Scale

Simple to Complex Model
2

How developed are the systems on which you will rely to operate your business?

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Operational Systems

Naturals2Go’s AI-enabled smart vending machines are built in the U.S., have the longest warranty in the business, and are fully compliant with the Americans with Disabilities Act. With a freely configurable coil system and included conveyor shelf, owners can vend any product (cans, bottles, chips, bars, sandwiches, yogurt, fruit cups, salads). 

Since the machines’ shelving can be moved up, down, or even swapped out, converting a combo machine to all drinks, snacks, or any mix of the two is simple. The ability to replace coil shelves with conveyor belt shelves allows machines to be turned into an all-food vending center.

Entrepreneurs with additional capacity needs can use Naturals2Go’s Modular Vending Platform to add a satellite unit and expand the capacity of drinks and snacks. All Naturals2Go MVP line machines come standard with an elevator delivery system that allows owners to put any product on any shelf and not worry about the drop to the bottom. It has 10 product detection lasers to ensure proper delivery. All forms of payment are accepted with Naturals2Go’s machines.

Owners can see real-time reports with Total Remote Information Access and have a better understanding of what’s selling and what needs to be ordered. These reports are available using the DCS system from Nayax. The MOMA (Mobile Management) app allows access to these tools from smartphones and tablets. 

9

We categorize the Operational Systems as Comprehensive.

Scale

Basic to Comprehensive
3

In this highly diffuse world, creating, managing and projecting a Brand is essential for the health and vitality of a franchise system. How well does the Franchisor manage this? How well positioned is the brand among competitors? Is it differentiated enough? How well would potential customers recognize the brand? How is it projected into new markets? What is your role and obligations in this process? How is the Brand’s digital footprint managed?

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Brand Management

With over 35 years in the vending industry, Naturals2Go has an A+ Rating with the Better Business Bureau, strong financials, and Midwestern roots. It has been SBA-approved since 2013 – the longest of any vending company.

9

We categorize the Brand Management as High Engagement.

Scale

Low to High Engagement
4

What role is the franchisee expected to play in starting, ramping and the ongoing operation of the business?

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Naturals2Go Franchisee Role

The ideal Naturals2Go candidate comes from any walk of life; whether you’re an executive, business professional, single mother, or veteran, this business requires no previous experience or sales skills. Owners are responsible for executing the vending brand’s program, keeping their vending machines clean and full, and building rapport with their vending sites to ensure customer satisfaction.

9

We categorize the Franchisee Role as Business Manager.

Scale

Service Executor to Business Manager Role
5

What type of location, if any, is needed to deliver the product or service? If real estate is needed, are the requirements flexible or stringent? Is real estate essential to the product or brand experience or required for services to be performed onsite?

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Real Estate Needs

This home-based business can be operated using a mobile unit that is wrapped with the appropriate branding for the business. Owners can operate under their own unique name and enjoy autonomy.

9

We categorize the regulatory climate as basic need.

Scale

Basic to Essential Needs

ORGANIZATION Factors

1

How experienced is the franchisor at being a franchisor?

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Franchising Experience

While Naturals2Go was established in 2009, its parent company, VendTech International, has been operating in the vending industry for more than 35 years. The team has established itself as the longest-running, fastest-growing, and highest-rated vending business in the country. Over 10,000 entrepreneurs have relied on Naturals2Go to get their businesses started and succeeded with its support, training, and ongoing mentorship.

8

We categorize the Franchising Experience as Extensive.

Scale

Limited to Extensive
2

What is the tenure, background, and commitment of the franchise’s leadership?

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Business Leadership

Heath Falzarano is the president and majority owner of Naturals2Go and VendTech International. He is passionate about helping entrepreneurs reach their full potential. David Perkins is the vice president of client services and has a background in customer relations, pharmacy consulting, sales management, and more. CMO Michael Hume handles the brand’s marketing initiatives. Other members of the leadership team include executive vice president Lyndsey Wolfsmith; head of global operations Natali Pupovic-Peters; and CFO Hal Martin. 

9

We categorize the Franchising Leaders as Highly Experienced.

Scale

Limited to Highly Experienced
3

How often and how well does the franchisor engage franchisees? What assistance is provided in starting and operating your business.

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Franchisee Engagement

Naturals2Go provides all of its owners with two full days of face-to-face, hands-on, comprehensive training at the training facility in Savannah, Ga., plus additional virtual training. Owners are also offered business entity guidance and onboarding support, as well as access to experienced operator group support. With the Coaching and Mentoring Program (CaMP), owners will be mentored to ensure the maximum ROI.

Being able to leverage Lifetime Technical Support, Lifetime Machine Locating Services, and Account Management Support are major selling points of Naturals2Go. The cost for training (excluding travel and lodging) is included in the initial investment, and owners are assisted with site selection. Owners can also attend a weekly webinar to get a strong overview of the program. Naturals2Go’s Discovery Online Presentation is also helpful.

8

We categorize the Franchisee Engagement as Highly Engaged.

Scale

Low to Highly Engaged
4

In what kind of financial shape is the franchisor?

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Financial Health

As a business opportunity, Naturals2Go is not a franchise and, therefore, is not required to file a Franchise Disclosure Document (FDD).

6

We categorize the Financial Health as Sound.

Scale

Weak to Sound Financial Health

Key Points

Investment Range
$53K-$230K
(4-20 MVP machines)
Average Program and Investment
$125k

10 MVP Machines

Recommended Net Worth
$150,000+
Minimum Liquidity
$20,000
(cash, stocks, bonds)
Initial Franchise
Part Time
MVP 4 $53K – MVP 8-$100K
Scalable
MVP10 $125K – MVP 18-$211K
Full Time
MVP 20 – $230k
Royalty Fee
Average Number of Employees

0

Veteran Discount
Yes
10% off initial franchise fee
Visa Candidates
Yes
Home Based
Yes

Total Evaluator Score

115
0 – 24

Missing fundamental, internal or external factors

25 – 49

More investigation is needed

50 – 74

Worth exploring further with caution

75 – 99

Add to consideration set

100 – 140

Sound opportunity and likely a great fit

Learn more about Naturals2Go

Meet with one of our experts for guidance and to answer any questions you have regarding Naturals2Go.