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Franchising: Q&A for Husband and Wife Teams

Are you and your significant other wondering if now is the right time to make the leap into the world of franchising? Franchising is a great business model for couple teams who want to gain the flexibility and freedom that comes with being their own boss. But with so much to consider – from contract terms and conditions to industry regulations – it’s natural to feel overwhelmed.

To help you navigate the process, here are some frequently asked questions about franchising and their answers.

What is franchising?

Franchising is a type of business arrangement that allows a franchisee – an individual or business– to secure a licensed contract with a franchisor – an established business – to operate a business under the franchisor’s trademarked name, brand, and trademarked products or services. In exchange for payment of an initial franchise fee and ongoing royalty payments, the franchisor provides the franchisee with a fully detailed business plan and comprehensive training.

What are the advantages of franchising?

Franchising can serve as a great option for husband and wife teams looking to break free from the rigidity of traditional employment and gain time and financial freedom. Because the franchise already comes with a lot of the infrastructure in place, it is a low-cost way to enter into business ownership with less risk than starting from the ground up. It also grants franchisees access to the franchisor’s brand recognition, training, marketing materials, and support networks, making it a great opportunity to hit the ground running.

What is the difference between franchising and traditional business ownership?

Franchising differs from traditional business ownership in that it is a licensed agreement rather than fully owned by the franchisee. The franchisor holds the rights to the trademarked name and products, and typically requires the franchisee to agree to a set of standards, which are laid out in the franchise contract. These standards can include marketing and advertising, product development, and customer service.

What types of industries use franchising?

Franchising is used in a variety of industries, from automotive services and restaurants to hospitality, retail, and home improvement. Of course, certain industries are more suited to franchising than others. Franchisors select their franchisees based on their own criteria, with a good portion of the decision dependent upon a potential franchisee’s ability to meet the franchisor’s standards.

What should we look for in a franchisor?

When shopping for a franchisor, look for a company that provides the support and training you need to succeed. Ask how long the franchisor has been in business, what their policies are on marketing and advertising, and what kind of customer service they provide. You’ll also want to inquire about the length of the franchise agreement, renewal policies, and franchise fees. Additionally, the International Franchise Professionals Group (IFPG) suggests that prospective franchisees consult a franchise specialist to ensure they’re making the best decisions possible.

Franchising is a great option for husband and wife teams looking to find the balance between work and life. Before signing on with a franchisor, do your research and make sure the agreement is a win for both parties. By working with a trusted franchise partner, your dream of owning your own business can become a reality.



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