Multi-Unit Franchise Experts

Franchise Guide

Franchising: Guide for Aspiring Entrepreneurs

Having an entrepreneurial mindset in today’s world has become increasingly attractive, and for many, franchising is the ideal choice. As a franchisor, you can pave the way to your business success and autonomy faster, while still benefiting from the creative license and guidance of an already established brand. However, an individually customized journey to the franchise industry requires careful consideration. To help guide aspiring entrepreneurs through the franchising process, the International Franchise Professionals Group (IFPG) has the answers to your frequently asked questions below.

What Is a Franchise Business?

Put simply, a franchise business is a licensing arrangement where one company, the franchisor, grants another party—the franchisee—the right to use its brand and products in exchange for a fee. The affiliation of the two parties allows the franchisee to benefit from a tried and tested business model to quickly start their own business.

What Are the Benefits of Franchise Ownership?

Franchise ownership offers several advantages. Being an entrepreneur with a franchise can provide you with a competitive edge: from the guidance of brand support and expertise to the benefits of a widespread marketing reach. A franchise business also sets up realistic expectations as the existing model indicates exactly what you should achieve in order to reach success. Moreover, one of the primary benefits of franchising is that you are in charge of your own destiny, getting to make your own decisions as you become a small business owner.

What Are the Requirements for Starting a Franchise?

The requirements for starting a franchise vary depending on the franchise company, the location and the industry. Each franchise system may present different requirements for its franchisees. Generally, however, potential franchise owners should consider the anticipated startup costs, have responsible finances, possess an entrepreneurial spirit, understand the industry, establish a relationship with the franchisor and be able to take the necessary risks of the venture.

How Do I Choose a Franchise Business?

Choosing a franchise business should be a careful process, both personally and financially. Start by researching and understanding the brand and measure it against your own goals and expectations. Before you take on the responsibility you want to make sure that you properly rehearse and know every step involved in the business. Additionally, make sure that you get an understanding of the ongoing support that the franchisor will provide during your journey.

What Are the Expenses Involved in Franchising?

The costs of franchising vary depending on the franchise system and the premises used for the business. The most significant cost is the franchise fee which typically covers access to operations and marketing manuals, the use of the franchisor’s trademarks, and the right to use the company’s business model. Other costs to consider are inventory, equipment, and personnel.

What Other Factors Should I Consider Before Starting a Franchise?

Taking on a franchise is a big decision and an important investment, and you should prepare yourself for its challenges and rewards. Nonetheless, the journey will be a rewarding and exciting process when you properly research and seek help from experienced professionals in the industry. Make sure to thoroughly understand the franchise agreement and ask for advice from a licensed franchise broker or consultant.


For aspiring entrepreneurs looking to start a business and benefit from the universal brand recognition that comes with franchising, there are certain questions they must answer before getting involved. With our extensive guidance and the various resources available, the IFPG has all the answers you need to make your franchising dreams a reality.




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