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Top Franchises in 2023

The promise of franchising is undeniable, offering entrepreneurs the chance to own their own businesses while avoiding the trial-and-error of starting a brand from scratch. But while franchising offers a unique opportunity for those looking to own their own businesses, the complexity and rapid pace of the industry can make researching franchise opportunities seem intimidating.

The International Franchise Professionals Group (IFPG), tasked with guiding aspiring business owners through the process of identifying and investing in franchise businesses, has compiled a list of frequently asked questions about top franchises in 2023, with a special focus on those who have recently been affected by corporate layoffs and those looking for a startup investment opportunity. Read on to learn more about what this year will hold in terms of franchising.

What Is Franchising?

Franchising is an arrangement between two parties—a franchisor and a franchisee—wherein the franchisor grants the franchisee the right to use their trademark, brand, and other intellectual property in the sale of goods and services to the public. The franchisee, in exchange, pays the franchisor a fee and/or a percentage of gross revenue from sales, in addition to following the franchisor’s prescribed operations.

What Are the Benefits of Franchising?

Franchising offers a wide range of advantages for both franchisors and franchisees. For franchisors, franchising can be a very cost-effective way to expand their business—without having to invest in new locations, hire additional staff, or create new marketing materials. For franchisees, franchising provides a streamlined path to business ownership, offering access to a proven business model and the support and expertise of an experienced franchisor.

What Are the Top Franchises of 2023?

At the forefront of the franchising wave in 2023 are some of the biggest names in business. Fast food franchises are still tremendously popular, with McDonald’s, Burger King, and Dunkin’ Donuts leading the pack. But this year, the trend is moving towards more diverse franchise types, including home services (like Handyman Connection), health & fitness (like Planet Fitness and Anytime Fitness), and niche retail (like boutique stores and “dollar” stores).

Franchises that offer consumer convenience and ease continue to rank highly in 2023, from Kona Ice shave ice trucks and Doordash food delivery to franchise-based homecare services like Right at Home and Visiting Angels. Prepaid card and payment systems are increasingly popular among early adopters, with franchisors like Payr making inroads into the franchising space.

Are There Any Risks Associated with Franchising?

As with any business venture, there are risks associated with franchising. Some of these risks can be avoided with careful research and due diligence, including franchise failure rates, potential litigation, and FTC compliance. It is also important to bear in mind that franchising can be a costly and time-intensive endeavor, and may not be the right option for every investor.

How Can I Find the Right Franchise Opportunity?

Finding the right franchise opportunity requires careful research and due diligence. Prospective franchisees should research individual franchises and franchisors to determine if they are a good fit for their skills, interests, and financial resources. They should also seek advice from experienced franchise consultants and seek out opportunities that align with their goals for their business and long-term vision.

What Are the Most Important Factors to Consider Before Investing in a Franchise?

When investing in a franchise, there are several factors to consider, including franchise fees, royalties, marketing costs, geographic restrictions, training requirements, and upfront costs. Additionally, investors should consider the environmental and economic climate of the area, customer demographics, and competition.




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