Multi-Unit Franchise Experts

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FAQs for Prospective Franchise Investors

Aspiring entrepreneurs interested in becoming franchise owners have likely encountered the International Franchise Professionals Group (IFPG), a membership-based franchise consulting network. Franchise brokerage groups such as the IFPG combine their decades of experience and resources to provide budding franchisers with the vital knowledge and direction needed to identify and invest in franchise businesses. While the abundance of information may seem overwhelming at times, understanding the basics of the franchise process often makes the transition easier. With that in mind, we have compiled some of the most frequently asked questions (FAQs) about franchising and highlighted key insights to help aspiring investors.

What is a Franchise?

Simply put, a franchise is a contract or license between two entities, the franchisor and the franchisee, allowing a business to produce products or services with the use of the franchisor’s name and trademarks. The franchisor usually provides the franchisee with detailed information on best practices for operations, marketing, and sales to ensure conformance and success. In a typical franchise agreement, the franchisee pays an initial franchise fee in exchange for access to a complete system of operating the business, use of the franchisor’s proprietary marks, and permission to distribute a range of approved products and services.

What Are the Benefits of Owning a Franchise?

Besides the obvious advantages of turning your dream of being your own boss into a reality, franchises also offer powerful professional development opportunities and the potential for financial success. When you invest in a franchise, you also save on start-up costs: franchisors put up money to create a successful business model, design a logo, develop training strategies, and offer other resources to get your business up and running. Additionally, franchises benefit from the strength of larger business networks, often allowing for lower operational costs, better deals with suppliers, and more extensive markets for selling products and services.

What Types of Industries are Commonly Franchised?

Retail, food, fitness, and beauty are some of the most popular franchise sectors, but most industries have at least a few franchise opportunities. Some of these include automotive, entertainment, financial services, home care, lawn care, and pet care.

What Questions Should I Ask When Choosing a Franchise?

Before investing in a franchise, it’s important to do your due diligence. A franchise due diligence checklist can help you compare your options and make the most informed decision. When researching a franchise, the following questions will help you decide if it’s a sound investment for you:

– What is the franchisor’s business model?

– What type of training and/or operational support does the franchisor provide?

– Is the territory available the right size and scope?

– What are average costs of investments and fees associated with buying a franchise?

– What is the franchisor’s track record for success?

– What are the terms of the franchise agreement?

Who Should I Contact for Franchise Assistance?

Franchise broker groups such as the IFPG specialize in connecting budding franchisees with opportunities that fit their lifestyle, priorities, and financial goals. When researching franchises, check to see if they have an appointed broker group you can work with or reach out to local business groups and resources for more information.



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