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Franchising in 2023

Frequently Asked Questions on Franchising in 2023

As a career changer looking to break free from the daily grind and build something for yourself, franchising could be a major tool in achieving this goal. By taking the helm of an existing franchise program, you can leverage proven business systems and processes as well as established customer relationships to make your own success. Though it’s an attractive idea, jumping into a franchise can be cumbersome and intimidating; there are countless questions to answer before taking the plunge. The International Franchise Professionals Group (IFPG) offers advice for aspiring franchisors so you can make an informed decision about investing in a franchise in 2023.

Starting Your Own Franchise

The most effective way to start a franchise in 2023 is to find an existing franchise program that already works and replicate it. Due diligence is key as you research franchises that are in demand, have a successful track record, and are likely to remain popular long-term. When researching franchises, focus on franchises that have different levels of fee structures, that is, the franchise fee and royalty fee charged by the franchisor. Realistically, you should expect to pay a franchise fee in the range of $20,000 to $50,000. The royalty fee is typically a small percentage (1%-6%) of revenues generated by the franchise business.

Location and Staffing

When considering a franchise, thoroughly analyze the locations that make the most sense for a particular franchise business. This may involve researching local zoning laws, nearby companies, community resources, and any other sources of information about the area that can help you make a more informed decision. Additionally, you should begin to think about staffing needs and potential sources of employees. You may need to hire employees with specific skills or look to third-party staffing firms to fill positions quickly and efficiently.

Advertising Strategies

Effective advertisement strategies are essential for any successful franchise in 2023. It’s important to determine the best approach for spreading the word about your business. Take the time to consider quality options for digital advertising, such as email campaigns, targeted display advertising, and social media campaigns. Additionally, explore more traditional tactics like print ads, radio commercials, word-of-mouth referrals, and direct mail campaigns.

Ongoing Training

Creating a successful franchise system requires ongoing onsite training of franchisees as well as operations and support staff. Franchisees must understand the procedures, systems, sales tactics, and other details of the franchise business. An effective training program is key to communicating these details fluently. When setting up a training program, consider an organized curriculum with modules covering every detail of the franchise. Additionally, monitor each franchisee’s progress to ensure that the training goals are being met.

Financial Strategies

Franchise businesses have unique financial needs that can’t be addressed by traditional banking services. As you prepare to launch a franchise, it’s essential to form strong relationships with private lenders and other financial partners to gain access to the capital you need to purchase supplies, hire employees, and address unexpected expenses. Additionally, it’s important to develop a long-term strategy for tax planning, legal oversight, and strategic investments.

Investing in a franchise can be an incredible opportunity, but it’s important to consider all of the questions and nuances outlined above as you make your decision. By researching franchise programs, thoroughly analyzing locations, developing a comprehensive training program, and creating strong financial strategies, you can make an informed decision and secure the long-term success of your franchise system.


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