Review the latest franchise evaluation and see how they scored: Stretch Zone

Making the dream of franchise ownership a reality

Educational resources and guidance helping you navigate,
evaluate, and uncomplicate the franchise buying process.

Free e-book
Franchising Mysteries: UNCOVERED

An indispensable tool for evaluating franchise concepts with a buyer-centric perspective.

Franchising Mysteries: UNCOVERED is your real-world field guide from dozens of active franchisors, hundreds of active franchisees, and several national studies organized into an easy-to-follow guide offering you an insider’s perspective when exploring franchising and franchise opportunities…with one important distinction. We are not beholden to any one brand, advertiser, or special interest.

Uncover the 12 Mysteries of Franchising
Understand Franchise Concepts Like an Insider
Know what questions to ask (and not to ask)
Become more knowledgeable about the proce

Evaluate Franchises the RIGHT way!

Our team can help you understand so much more than what a franchise appears to be from the outside. Get an insider’s view with our 14-point assessment of the most critical internal and external factors.

When you set some time to learn more, we’ll send you our FRANCHISE EVALUATOR absolutely free so you can understand franchises like an insider!

All the resources you need…when you need them.

Personality Assessment

Our team provides proprietary franchise matching assessments to help identify franchises that meet your strength and skills.

Review Funding Options

Learn all the ways people are able to fund their dreams.

Franchise Attorneys

Helping you knowhow and when to introduce the right attorney.

One-on-One Coaching

Your certified franchise consultant provides on going guidance preparing you for each stage of the process.

Franchise Your Business

Have a great business you are looking to franchise? We have the right partners that can help you franchise and scale.

Due Diligence

Are you truly selecting the right franchise? If you have your heart set on a certain brand already, we can help you scrutinize the financial costs and performance of their competition.