Multi-Unit Franchise Experts

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The Pros and Cons of Franchise Business Investing

When evaluating any type of business opportunity, it is important to first understand all of the potential risks and rewards. The same holds true for franchise business investing. There are a variety of advantages and disadvantages to consider before taking the plunge and becoming a franchisee. The International Franchise Professionals Group (IFPG) is here to help entrepreneurs weigh their options when considering franchise business investments.

Franchise business investments offer a unique opportunity to invest in a business without having to go through the arduous process of starting one from scratch. Before taking the leap, however, it is essential to understand all of the potential drawbacks that may be associated with this type of investment. Here, the IFPG offers insight into the common advantages and disadvantages associated with franchise business investments.

Advantages of Franchising

The first step to understanding potential downsides of franchising is to understand the associated benefits. There are a variety of advantages to investing in a franchise, including:

  • Reduced Risk – When investing in a franchise, buyers are often taking advantage of an already established business model. This can help to reduce the risk associated with starting a business from scratch, because the franchisee will have access to a tested system and often to the franchisor’s proven expertise.

  • Access to Training and Support – Rather than attempting to figure it all out alone, franchisees typically receive training and support from the franchisor. This can be incredibly beneficial for those who are new to the industry or are looking to break into a new sector.

  • Marketing Support – Franchises often have access to well-developed marketing support from the parent company. This is not only beneficial for spreading brand awareness, but can also help to drive revenue for the individual franchise location.

  • Location – With franchising, location can be a huge advantage. Franchisors with multiple locations will often have access to prime real estate that an individual business owner may not be able to access on their own.

  • Name Recognition – In many cases, franchisees will have access to well-known brands and names associated with their product. This can provide a great boost to sales as potential customers may view the business in a more favorable light.

Disadvantages of Franchising

As with any opportunity, there are a few potential downfalls to consider. Here are a few of the common cons of franchising:

  • High Initial Cost – Franchising typically requires the upfront payment of considerable fees, from real estate and building costs to franchise fees and royalties. In some cases, this can be a few hundred thousand dollars.

  • Limited Operational Control – Franchisees may have to comply with certain operational standards that are set by the parent company. This can mean having to adhere to certain rules, standards and protocols that the individual franchisee may not agree with.

  • Lack of Autonomy – When working with a franchisor, the individual franchise location may be subject to operational restrictions from the parent company. This can limit their ability to make certain business decisions, without consulting the head office.

  • Franchisor Turnover – When working with a franchisor, the individual franchisee will be subject to any changes of ownership that may take place. This can have large implications on the business and can potentially put the franchise in limbo.

  • Local Competition – With franchising, franchisees may be competing with other franchisees for customers in their local market. This could be a major stumbling block, as it could mean losing out on customers to a fellow franchisee.

Concluding perspectives

When evaluating franchise business investments, it is important to assess all of the associated advantages and disadvantages. Franchises can offer a variety of benefits, from name recognition to access to well-developed marketing support. However, there are also downsides to consider, from high startup costs to potential limitations on operational and customer service decisions. At the International Franchise Professionals Group (IFPG), we offer our extensive experience and knowledge to equip entrepreneurs with the information needed to make an informed decisions about franchise business investments.


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