Multi-Unit Franchise Experts

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What is a Franchise?

It can be intimidating to consider returning to the workforce after taking an extended break to focus on raising a family. But with the rise of the gig economy and a growing trend of entrepreneurs starting their own businesses, it’s becoming easier to venture back into the workforce on one’s own terms.

One reliable option for stay-at-home parents looking to re-enter the workforce is franchising. Franchising provides the opportunity to become a business owner and offers many of the advantages of starting one’s own business without the risk and overhead costs of purchasing a business outright. This article from the International Franchise Professionals Group (IFPG) provides a comprehensive guide to franchising – what it is, the many benefits it provides, and important factors to consider before making an investment.

What is a Franchise?

A franchise is an arrangement between two parties – the franchisor (the business that grants the franchise) and the franchisee (the individual granted the rights to operate the franchise). Under this business model, the franchisor grants the franchisee the right to open a similar business, using the franchisor’s business name, trademark, operating procedures, and proprietary processes. In exchange, the franchisee pays the franchisor an up-front fee, as well as ongoing royalties over the lifetime of the franchise agreement.

Many well-known businesses have extended their reach by using the franchise model. For example, McDonald’s, Subway, and Dunkin’ Donuts are all franchised businesses. Aspiring business owners can benefit from these established brands by using their trademark recognition and customer loyalty to build their own business.

Benefits of Running a Franchise

The franchise model provides many advantages over starting a business from scratch. For one, it eliminates the need to create something from scratch. Instead, the franchisee can jump straight into running their business. The franchisor typically provides comprehensive training and support, enabling the franchisee to hit the ground running.

Franchises also offer lower risk than starting a business from scratch. Since the franchise is a turnkey business, the franchisee doesn’t need to risk their own capital to open and operate the business. Additionally, the franchisor will typically provide guidance, providing an infrastructure and support system to help the franchisee manage their business. Lastly, franchises are also well-equipped to handle the marketing aspect of the business. Since the franchisee is part of a larger franchise system, their individual business reaches the collective customer base of the entire franchise.

On the whole, franchises capitalize on the franchisor’s existing goodwill and established brand identity, while allowing the franchisee to become a business owner on their own terms.

Important Considerations When Investing in a Franchise

The franchise model can provide a lucrative opportunity to become your own boss and achieve your personal and financial goals. However, when it comes to investing in a franchise, it is important to perform due diligence for a potentially successful outcome.

First, it is essential to properly assess the franchise’s history. It is important to evaluate the franchisor’s track record, as well as examine their financial footing. Additionally, it is important to assess the franchisor’s values and outlook to ensure that it aligns with your own mission.

The franchise opportunity’s location is another key consideration. It is important to research the costs associated with opening a business in a particular area, in terms of both startup and upkeep costs, and whether that location would be suitable for the type of business you want to open. Additionally, it is important to consider the level of competition in the area, in order to determine whether the franchise would be successful.

Finally, take the time to research the franchisee requirements, such as the required training and experience, and determine whether it is something you could handle.


Franchising offers an attractive and low-risk option for stay-at-home parents interested in returning to the workforce. As with any business venture, it is important to do your research beforehand to ensure that you are making an educated and well-informed decision. Franchising may provide you with the opportunity to become your own boss and achieve your financial goals, but taking the time to research the marketplace and weigh your options can make a big difference in achieving the success you strive for.



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