Multi-Unit Franchise Experts

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What is a Franchise? FAQs from Aspiring Retail Franchisors

Having the right business model and finding the perfect opportunity can be daunting tasks for aspiring entrepreneurs. If you’re looking to take the plunge into retail franchising, you’re probably wondering: What is a franchise? The International Franchise Professionals Group (IFPG) is here to give you the answers you seek.

A franchise is an ongoing relationship between a franchisor, who owns a brand, and a franchisee, or investor. In this agreement, the franchisor grants customers the right to use and promote its product or services in exchange for a fee and typically a percentage of gross revenues. This agreement allows the franchisee to benefit from the franchisor’s proven business model, marketing plans, and branding strategies.

There are many advantages to franchise ownership, such as access to a ready-made customer base, established systems, and a recognized brand name. Franchising allows entrepreneurs to jump start their own business and create a lasting asset for their family. While franchising may require a larger upfront investment than the traditional small business start-up, well-organized franchises prove to be more successful and more profitable in the long run.

The decision to become a franchisee is not one to be taken lightly. To ensure that you make the right decision, it is important to do your due diligence and carefully research all available franchises. Before investing in a franchise, be sure to determine what costs are associated, such as the franchise fee, the cost of equipment, and training and location costs. Additionally, there may be additional requirements to operate a franchise, such as a minimum liquidity requirement or fixed operating hours, so make sure to ask plenty of questions. Of course, the most important factor is to choose a franchise that best meets your needs and interests.

Choosing to invest in a retail franchise is an exciting journey for aspiring entrepreneurs. Having the chance to be a part of an established brand, having access to company resources, and enjoying the potential for increased profits, makes franchise ownership a great opportunity for those looking to own a business with time freedom and flexibility.



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