Multi-Unit Franchise Experts

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Franchising after Corporate Layoffs

The recent economic downturn and layoffs of operational and corporate staff have left many in a difficult financial position. Unfortunately, the uncertain landscape of new job opportunities is forcing some to explore the potential of franchising for a stable source of income. With so many different types of franchise models available, potential business owners are left with a lot of important questions that can at times be difficult to answer. To provide a useful resource for those considering investing in a franchise business, below we answer some of the most frequently asked questions about franchising.

What Is Franchising?

Franchising is a contractual arrangement where a business, usually referred to as a franchisor, grants an entity a license to use their brand name, trade-mark and associated intellectual property rights in exchange for payment and/or commitment to marketing, promote, and effectively operate under the franchisor’s business model.

Do You Need Special Skills or Qualifications to Go Into Franchising?

At a minimum, franchisees will need to demonstrate some degree of business acumen and finance management skill. The code of practice enforced by the International Franchise Professionals Group (IFPG) also requires that franchisees have the necessary experience in the field they are looking to invest. This will require good research into the industry and making the right investments in data collection and people.

What Are the Benefits of Franchising?

The most attractive part of franchising is that an established brand will provide a tangible product or service to the customer, who will trust in the quality of a product or service provided by the franchisor. Franchisees will also benefit from the economies of scale that come with being part of a larger organization. This includes shared marketing campaigns and access to a dedicated franchising management team, which are designed to simplify the business process. Furthermore, franchising often comes with preferential pricing on supplies and services, allowing potential franchisees to focus on their business operations.

How Do You Become A Franchisee?

Becoming a franchisee involves a process familiar to anyone who has ever purchased a franchise before. First, a potential investor will need to conduct research on the industry and the specific franchisor – including reviews, customer data, franchising records and financial data. Once the investor is satisfied, they will submit an application to the franchisor which the franchisor will review and consider. If the at the end of this process the investor and franchisor decide to move forward, a licensing agreement is signed and the franchisor will provide the necessary training and support to ensure the success of the franchise.

Are There Any Risks Involved?

Unfortunately, there are always risks involved when investing in any form of business. Before considering any franchising opportunities, potential investors should evaluate the financial instability of the industry sector as a whole. It is important to consider the effects of external factors such as a potential change in the economic climate or a sudden rise in competition. Additionally, the success of the franchisor should also be evaluated in order to make sure that the franchisor has a track record of successfully supporting their franchisees in the past.

Concluding perspectives

For those considering investing in a franchise business after a difficult period of corporate layoffs, it is important to understand the basics of franchising and the associated risks. Researching a franchise and the industry in advance, as well as thoroughly understanding the licensing agreement and expectations of the franchisor, are important considerations before signing up to be a franchisee. With the right information and guidance, a franchise can become a solid and successful source of income.




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